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“Most people just laugh when they hear that the secret to success is giving. . . . Then again, most people are nowhere near as successful as they wish they were.”
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The Go-Giver tells the story of an ambitious young man named Joe who yearns for success. Joe is a true go-getter, though sometimes he feels as if the harder and faster he works, the further away his goals seem to be. Desperate to land a key sale at the end of a bad quarter, he seeks advice from the enigmatic Pindar, a legendary consultant referred to by his many devotees sim�ply as the Chairman.
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Over the next week, Pindar introduces Joe to a series of “go-givers”: a restaurateur, a CEO, a financial adviser, a real estate broker, and the “Connector” who brought them all together. Pindar’s friends teach Joe the Five Laws of Stratospheric Success and help him open himself up to the power of giving.
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Joe learns that changing his focus from getting to giving—putting others’ interests first and continually adding value to their lives—ultimately leads to unexpected returns.
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Imparted with wit and grace, The Go-Giver is a classic bestseller that brings to life the old proverb “Give and you shall receive.”
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Nearly a decade since its original publication, the term “go-giver” has become shorthand for a defining set of values embraced by hundreds of thousands of people around the world. Today this timeless story continues to help its readers find fulfillment and greater success in business, in their personal lives and in their communities.
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This expanded edition includes the text of the original business parable, together with a foreword by Arianna Huffington, a new intro�duction, a discussion guide, and a Q&A with the authors.
- Sales Rank: #2124 in Books
- Brand: WaterBrook Press
- Published on: 2015-10-06
- Released on: 2015-10-06
- Format: Deckle Edge
- Original language: English
- Number of items: 1
- Dimensions: 8.56" h x .62" w x 5.50" l, .55 pounds
- Binding: Hardcover
- 176 pages
From Publishers Weekly
This modern-day business parable, a quick read in the spirit of The Greatest Salesman in the World and The One Minute Manager, should do well with eager corporate-ladder climbers, who may at first be confused by its focus: on putting the other guy first-be it a colleague, competitor, customer, friend or family member. Told through the fictitious story of an ambitious young salesman named Joe, Burg and Mann communicate their points through the advice of an enigmatic (and highly likeable) mentor character known as Pindar. Rather than help Joe snag a fast sale, the consultant introduces him to series of "go-givers" who personify the "Five Laws of Stratospheric Success." Over the course of five days, a restaurateur, a CEO, a financial advisor, a real-estate broker and the mysterious "Connector" teach Joe about the laws of value, compensation, influence, authenticity and receptivity-concepts that make more immediate sense in this fictional context than they would in a formal business book. Burg (Endless Referrals: Network Your Everyday Contacts Into Sales) and Mann (You Call the Shots) write with a simple, informal style that offers a working-person's interpretation of the old adage "give, and you shall receive."
Copyright � Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Review
“A quick read in the spirit of The Greatest Salesman in the World and The One Minute Manager. Burg and Mann write with a simple, informal style that offers a working-person’s interpretation of the old adage ‘give and you shall receive.’”
—Publishers Weekly
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“The powerful business idea referenced in the title is that ‘shifting the focus from getting to giving and putting the other person first is the key to business success and personal fulfillment.’ … Explanations of these concepts and how to employ them are clear and to the point.”
—Booklist
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“The world always needs a fresh approach to its most important messages. The Go-Giver is a great way to continue to spread a positive and enriching message.”
—Soundview Executive Book Alert
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“Similar to Mitch Albom’s Tuesdays with Morrie, providing wisdom and insight on how to be more successful.”
—TheStreet.com
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“The Go-Giver has created such a buzz CEOs are buying it in bulk for their entire organizations.”
—Huffington Post
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“A cross between Jonathan Livingston Seagull and The 7 Habits of Highly Effective People … an uplifting, quick read of a book that will appeal to customers who want to bring more heart and a holistic sense of mission to their livelihoods.”
—Retailing Insight
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“Deftly written and thoroughly reader-friendly … informed and informative as well as inspired and inspiring.”
—Midwest Book Review
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“The most important parable about business—and life—of our time.”
— Adam Grant, New York Times bestselling author of Give and Take
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“A must-read for anyone who wants to change the world.”
—Glenn Beck, talk show host and founder of TheBlaze
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“A small book that packs a huge idea. As Burg and Mann show in their compelling tale, not only do givers prosper, they also change the world.”
—Daniel H. Pink, author of To Sell Is Human and Drive
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“The Go-Giver is one of my favorite books ever. It has made a huge difference in my life, and it aligns with everything I stand for. If you don’t have this book, you have to get yourself a copy now.”
—Marie Forleo, founder of B-School and MarieTV
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“Not since Who Moved My Cheese? have I enjoyed a parable as much as this. You owe it to yourself to read The Go-Giver and share its message with those who matter most to you. It is a beautiful book, one that will touch your soul and inspire your heart.”
—David Bach, author of The Automatic Millionaire
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“If you follow the principles in this fantastic little book—if you really strive to be a ‘go-giver’—you’ll find that Zig Ziglar was right: You really Can have everything in life you want if you just help enough other people get what They want.”
—Dave Ramsey, host of the Dave Ramsey Show
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“There are very few books that make you want to buy a copy for every single person you know. The Go-Giver is one of those rare books that turn a reader into an evangelist.”
—Lisa Earle McLeod, author of Selling with Noble Purpose
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“The Go-Giver is filled with timeless truths practically presented that will positively transform every reader; it’s a brilliant and easily read guide to doing good and doing well.”
—Rabbi Daniel Lapin, author, Business Secrets from the Bible and Thou Shall Prosper
About the Author
BOB BURG is a highly sought-after conference speaker who teaches the principles at the core of The Go-Giver to audiences worldwide. A former top sales professional, he is also the author of Endless Referrals and Adversaries into Allies. He was named by the Amer�ican Management Association as one of the Top 30 Most Influential Thought Leaders in Business for 2014.
JOHN DAVID MANN is an entrepreneur and award-winning coauthor whose titles include the New York Times bestsellers Flash Foresight and The Red Circle and the national bestsellers Among Heroes and The Slight Edge. His Take the Lead (with Betsy Myers) was named by Tom Peters and the Washington Post as Best Leadership Book of 2011.
Both authors also collaborated on Go-Givers Sell More and The Go-Giver Leader. Visit www.thegogiver.com
Most helpful customer reviews
153 of 159 people found the following review helpful.
5 Laws of success that guide how you work with others
By Craig Matteson
OK. You know what a go-getter is. Maybe you are one. What is a go-giver? This book is one of those business parables that presents its ideas in the guise of a story. Business stories usually have a protagonist who is in real trouble, meets a wildly successful but mysterious guru who will share the Secret of the Universe with our hero. The hero will at first reject the simplicity of the idea, but will try it out and find that the idea works. The guru will them reveal the rest of the mystery and the hero solves his problem, finds great success, and the story ends happily. Why they all have to be along these lines, I do not know and this one only differs in the details. I mean, it is a pleasant story, but it is fiction. For me, business principles are always more convincing when presented with actual business case studies and even then they tend to be qualified in their applicability.
In any case, this book has five key principles based on the notion that your success comes from working with other folks and rather than trying to and take from the world and get all you can while giving as little back as you can, the truth is just the opposite. You give as much as you can and you will get more back. Remember the story of casting your bread upon the water?
Here are the Five Laws of Stratospheric Success (which are restated at the back of the book):
1) The Law of Value: Your true worth is determined by how much more you give in value than you take in payment.
2) The Law of Compensation: Your income is determined by how many people you serve and how well you serve them.
3) The Law of Influence: Your influence is determined by how abundantly you place other people's interests first.
4) The Law of Authenticity: The most valuable gift you have to offer is yourself.
5) The Law of Receptivity: The key to effective giving is to stay open to receiving.
The story nicely demonstrates what is meant by these principles and fleshes out the ideas in an attractive way. I think the principles are sound and if they interest you then you should get a copy of the book and dig into it.
Reviewed by Craig Matteson, Ann Arbor, MI
72 of 81 people found the following review helpful.
This Book Ruined My Evening Plans
By Bill Lampton, Ph.D.
When I received a copy of The Go-Giver, I set aside the last forty-five minutes of the day to start reading the book. Good plan, right?
However, my intent to quit reading at a reasonable hour and get to bed at my usual time disappeared. Within a few minutes, I knew that The Go-Giver had all the suspense of a top-line mystery novel. I couldn't stop until I had read the entire book.
Thanks to Bob Burg and John David Mann for this stimulating parable, filled with enriching thoughts. Everyone who reads this book will re-examine his or her approach to business and customers.That alone will be a "powerful business idea," as the subtitle says.
The Complete Communicator: Change Your Communication-change Your Life!
36 of 40 people found the following review helpful.
Go Give the Go-Giver to Everyone Who Matters to You
By Energy Lady
I admit it: I love a good story. But "good," to me, means more than entertaining. And it means more than presenting a good lesson, moral or otherwise. "Good," in my world, means that something needs to shift inside me. The story has to affect me in a way that rings true deep within.
And that's exactly what the "Go-Giver" does. I read it in a single sitting, as I see some of the other reviewers have, because it's impossible to put down. It's not because you want to know what's happening to the protagonist; it's because you feel something changing inside yourself and you want that change to keep happening.
Some of the other reviewers have pointed out that the basic premise of the book is to use your network of contacts to give rather than get, providing more value than customers expect. True enough. But that is only the tip of the iceberg of what the book delivers. It is a metaphysical romp that shows what happens when we let go of fear and control and find ourselves in a place we never expected to be with no immediate way out. It shows the Law of Attraction at work, and how our vibrations can and do raise not only when we're doing what we love, but when we stop designing and pushing and prodding life to be as we demand.
So, yes, the Go-Giver is a tale well-told. And it is will likely go down as a classic in the business field because its values make sense and are known to work. But further, it has a soul that makes it a book about the business of life, not just boardrooms.
My husband and I have already committed to using the 5 laws in 2008. But more, the book has made me more self-aware of when I am trying too hard to be strategic or large-and-in-charge. I know from experience that that is when my own story derails; now I have a guide that reminds me of the value of sharing what I love and never worrying about what will come next.
I plan to give the "Go-giver" to friends, family and colleagues. For yes, the protagonist does become rich in the end, but only because he has discovered that true wealth comes from within, and what is within each of us is always what is reflected without. It's not something that we can plan; it's something that we naturally are.
So, to me, "The Go-Giver" is not a good book. It's GREAT. Luminous. True. Engaging. Transformative. I'm delighted that it's in hard-cover, because I plan to keep it for decades.
Robin L. Silverman
Author of "The Ten Gifts" and "Something Wonderful is About to Happen."
See all 987 customer reviews...
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